Krissy Mashinsky is the Founder and CEO of USA STRONG, STRONG Marketplace and the inspiration behind the STRONG Community.
USA STRONG is the first online marketplace to verify, curate and sell 100% USA MADE products. There is currently no one single place or process that verifies and curates such directory.
Krissy is a proud New Yorker and top brand builder in the fashion industry. She launched first with NYC STRONG in Spring 2020 to help small businesses and New York’s economy survive the pandemic. The idea struck a nerve and Krissy was soon hearing from women all over the country who wanted to build local versions of her burgeoning New York community. In Fall 2020 she will launch USA STRONG as an umbrella brand to host and support grassroots state ecommerce marketplaces selling a wide range of USA MADE products.
Krissy’s work at USA STRONG is informed by her two decades of marketing and supply-chain leadership at major apparel brands, most recently URBN. As a member of the original founding team of Free People, she helped grow that retailer into a billion-dollar brand by 2019 before taking over as President of URBN. Earlier in her career, she worked on major ad campaigns at Calvin Klein and helped build BCBG into a powerhouse in a then-brand-new contemporary market.
Krissy’s expertise in trends and consumer behavior convinced her that today’s shoppers want more transparency about how and where their clothes are made. She started USA STRONG to reclaim the American manufacturing economy, create and sustain new American supply chains, enhance trust in USA MADE goods, support local jobs and entrepreneurship at a time when many people are working from home, support women in tech, and return profits to local communities via charities.